1-2-3 Success!

FedEx is well-known for its comical television ads, and is now working to expand that marketing success to the World Wide Web.

In July, FedEx launched "1-2-3 Succeed," a series of mock-infomercials with comedian Fred Willard showing customers how simple and helpful (and free!) FedEx.com is. The commercials are now airing on Hulu and YouTube.

Click to watch one of the commercials here!

FedEx's target market is small business owners. Currently, businesses with less than 100 employees make up 10.2 million of FedEx's customer base (that's no small business--pun intended). Year over year, their number of small business customers increased 13%. FedEx chose to use the Internet medium because most small business commerce takes place on the Web. In the words of Steve Pacheco, FedEx Managing Director of Advertising, "Lunchtime is the new primetime." He's referring to business professionals surfing the web during lunch breaks.

FedEx understands that the best way to advertise may no longer be on television... at least, it can no longer be the only way to advertise.

Information taken from Wired.com's "TV Ad Powerhouse FedEx Woos Small Biz With Web Parodies." Read the full article here!